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Brand Story
At Jewelry by Tuts (JBT), we believe jewelry is not just a pretty accessory but your story; our enchanting jewelry pieces weave a rich tapestry of light, bravery, joy, hope, passion, and strength.
Established in 2008, JBT, formerly known as Reveal Jewelry and Accessories, aims to inspire people through the beauty and symbolism of their jewelry collection, encouraging them to embrace their inner light. As a global brand,
customer satisfaction remains the mission of our brand.
JBT caters specifically to strong, accomplished women who are confident, ambitious, and unafraid to express themselves. Our jewelry is designed for the boss ladies who rule their worlds, go after their goals, enjoy life to the fullest, and know how to have fun in every color. Whether for work, power meetings, special occasions, dinners, or casual outings, JBT provides statement jewelry that meets all
their needs.
ALL OUR JEWELRIES ARE LEAD AND NICKEL FREE.
Our products ranges from handmade customized, custom made bead and gemstone jewelry to ready to wear semi-fine jewelry globally sourced. Most of our jewelry pieces are produced using cultured fresh water pearls, crystals, semiprecious stones finished and accentuated with sterling silver, 18k gold or rhodium platings. We also work with other metals such as stainless steel and copper.
The journey so far...
Reveal Jewellery and Accessories (now JBT) — the brainchild of a starry-eyed college student with an eye for beautiful jewelry pieces and a fierce dream of unveiling the light within others saw a green light to start a Jewelry line from an enviable medley of gems in her jewelry collection that housed over 100 pairs of earrings and numerous bracelets! Jewelry by Tuts, an offshoot of Reveal Jewellery and Accessories, debuted in 2008 to empower women by revealing their inner charm through luxury jewelry at attractive prices. Drawing inspiration from her versatile jewelry box, she embarked on a journey to create her jewelry line, which marked the birth of Reveal Jewellery and Accessories. Although initially seen as a hobby, her undeniable passion for meticulously crafted jewelry pieces led her to embrace her newfound role as a jewelry entrepreneur. In pursuit of her dream, the college student began seeking beautiful pieces wherever she went. Markets, stores, fairs, and exhibition centers became her hunting grounds, each offering a potential gem waiting to be discovered. She was relentless in her pursuit, driven by an insatiable desire to curate a collection that would enchant others as much as it did her.
As her collection grew, so did her knowledge and skill. Determined to participate actively in the creation process, she enrolled in numerous jewelry courses focusing on beadwork. With her hands, she began to fashion intricate pieces that held a part of her soul. Each creation was a testament to her dedication, and she poured her heart into every design. Reveal Jewellery and Accessories became more than just a business venture; it became a gateway to building relationships. The clients she encountered soon became cherished friends and extended family. Some had journeyed with her since the early days, witnessing the evolution of the brand and the woman behind it. Their unwavering support and loyalty continue to fill her heart with gratitude and awe. But her story continued after the success of her jewelry business. The young entrepreneur discovered a deep love for service to humanity, which drew her towards philanthropic activities and volunteering. Amidst her endeavors, she found her heart resonating with a cause close to her core – the fight against cancer in children. This newfound purpose led her to channel her efforts into raising awareness and supporting those battling this relentless disease.
Every day, as she woke up to a world filled with endless possibilities, she couldn’t help but marvel at the realization that crafting and selling beautiful jewelry was undeniably one of the things she was destined to do. It was her way of empowering others, allowing them to express their inner charm and radiate confidence. Her creations became more than just material possessions; they became conduits of self-assurance and beauty. As her journey unfolded, the college student-turned-jewelry-entrepreneur continued to weave her passion, creativity, and philanthropy together. Her story served as an inspiration to many, a testament to the incredible power of following one’s dreams and using success as a platform for making a positive impact on the world. And so, with every pair of earrings sold, every bracelet adorned, and every child supported in their battle against cancer, the young woman’s story continued to unfold, leaving an indelible mark on the hearts of those who crossed her path. She was Tuts, the shining light in the jewelry world, reminding us all that beauty, creativity, and compassion intertwine to create a motley of hope and empowerment.
It’s been a journey that keeps on giving, a journey that has been key to immense personal growth, incredible relationships, and partnerships, and we are thankful we can give back through our dedicated support programs for Cancer Research institutes and Children’s cancer foundations.
All our jewelry products are lead and nickel free.
A Brand With a Heart❤️
At JBT we believe and quote that “the best way to find yourself is to lose yourself in the service of others”. We will endeavor to bring smiles on lots of people’s faces through our jewelry. The brand with a heart, JBT, will be donating a portion of its annual profit to Children Cancer Institutions and Cancer Research Institutes all over the world every year.
This act of service is born out of the pursuit of fulfillment, to live and not just to exist. I affirm that the brand JBT (and a sister brand) will bring smiles to lots of people’s faces and joy into their hearts. When you buy jewelry from us, you are helping us to achieve that aim.
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